Demoboost / internal working tool

What does a lighter presales load actually save you?

Two calculators for the efficiency side of the demo revenue question: what it's worth if presales stops sitting on every top-of-funnel call, and what it's worth if AEs can run the SMB motion on their own. Defaults below are industry benchmarks, not Demoboost-verified figures — swap in your own numbers or a prospect's before using this externally.

Fully loaded SE annual cost

Working hours per SE, per year

Presales off top-of-funnel calls

How much would you save if your presales team didn't have to attend every early-stage call?

Number of SEs on the team 4

Hours per week, per SE, on top-of-funnel calls 8

% of those hours removable with self-serve / sandbox demos 50%

Estimated annual savings

0.0 SE-years of capacity freed

0 SE hours freed per year

at $0/hour fully loaded

AEs running SMB independently

How much would you save if AEs closed SMB deals without SE support?

SMB deals worked per month 20

SE hours currently spent per SMB deal 3

% of SMB deals an AE could run alone with the right demo 70%

Estimated annual savings

0.0 SE-years of capacity freed

0 SE hours freed per year

equal to 0 SMB deals/month run without SE support

Where the defaults come from: the $200,000 fully loaded SE cost default sits inside the $180,000–$260,000 OTE range reported for US sales engineers (KORE1, 2026 Sales Engineer Salary Guide). The SMB-motion framing (AE-only, high-volume, low-touch) reflects how SMB sales structurally differs from mid-market and enterprise motions (SaaStr). No third-party benchmark was found for "% of SE time spent on top-of-funnel calls" or "% of SMB deals an AE could run alone" specifically — those two sliders are estimates for you to set, not sourced figures. Replace every default with your own team's numbers, or a prospect's, before sharing this outside the building.